No wonder
Lady Gaga is now probably the biggest star in the world. She’s got something.
Something everyone secretly wants, secretly loves to fear and secretly wants to
see.
During the past two years, Lady Gaga and her image has
transformed the entertainment business, inspired the fashion industry, topped
music charts and won over and influenced the ears of everyone! She represents the best in new thinking;
digital-savviness and business smarts that will redefine the music industry.
Just like Famous
sportsmen have a lot to teach us about physical training and Fashion icons show
us how to possess Individuality in style, popular pop icons can teach us
significant lessons about branding, segment targeting and viral marketing.
Likewise there’s a lot to learn from this quirky
glam rock star – from her calculated, well-orchestrated image and her clever
market positioning to approach your career in a way that leads to unjustifiable
success.
§
Don’t be
afraid of Risks
Go
against the grain. Take risks, lots of them, but in a safe manner by framing
them in time capsules with alternatives if they don't work out.
Lady Gaga
took a risk and was the subject of nasty criticism about her avant-garde image,
but she kept people talking. And after everyone got used to seeing her
performances, everyone settled down a bit and appreciated that she had the guts
to stand out and give us something new.
If you’re confident in your abilities, understand that
it’s okay to go a less conventional route to achieve your goals. Lady Gaga shows us; if you already have a
specific vision, just go for it.
§
Remain open to inspiration
Carefully select role models, studying them for what
you need to learn about your line of work. Even
if you think your image is much different than those who’ve come before you,
accept inspiration from all types of people and experiences. The more
well-rounded and educated you are about your industry, the more successful your
business will be.
The
challenge is not to become so impressed by masters in your field that you
imitate and don't find your own imprint but to create your own identity.
§
Branding
is everything
You are
your brand. Lady Gaga is continually mastering at personal branding, she is a
genius at marketing, and her crazy looks are just a part of the whole Gaga
package.
In today’s world, having a trademark is essential. And
she sure has. Every little aspect seems original and surprising about her. She is
always ready to seek the limelight. She strives to have the best and will stop
at nothing to popularize her brand.
If you’re able to create an instantly recognizable
image, your brand and your message will speak for itself and will travel much
more quickly and effectively than cumbersome explanations. Basically what Lady Gaga says is that, it’s ok to be
different. It doesn’t matter how different you are. It’s about your liberty and
your desire to endorse who you are.
§
Aim big.
Experiment within your field.
Explore opportunities for
expanding your career. Lady Gaga has made her goal to revolutionize pop
music. She states that failure is okay. In fact, putting disasters in play is
increasingly considered a necessary routine of passage to success.
As
mentioned already, Lady Gaga’s image is clearly defined and easily
recognizable. But that doesn’t mean she doesn’t experiment. She loves
challenging herself. Lady Gaga recognizes that music is a broad field in and of
itself, and she doesn’t limit herself to one performance type or genre. Just as
you should keep learning about your field and business, continue to experiment
well even after you’ve found success.
§
Be authentic. Commit to
your image 100%
Lady Gaga is 100%
committed to her image, It doesn’t matter how much time and effort it takes to
dress up like that probably because she recognizes that it’s her appearance
that connects her to her fans.
She teaches us never to stray from your core values
and not to be afraid of being yourself. Gaga has unabashedly maintained her core values, many
of which involve giving back to the community that has impelled her to fame.
She inspires us never to give up on our most basic mission and the values and
to be authentic.
§ Keep Learning
Lady Gaga finds
inspiration from various sources and she loves the fashion industry. The best
example for her acuteness to learn is that, She has requested an internship at
the milliner Philip Treacy’s studio so that she could learn how to design hats.
Gaga has even submitted a resume, impressing many in the industry who respected
her humble and seemingly sincere move to learn something new.
What we can learn from
Gaga on this is that, you shouldn’t settle for what you’re already good at and
what the public knows you for: keep stretching yourself by going back to
school, collaborating with new partners, or finding a new niche to conquer.
Finally, while she is one of the most exhibitionist,
extravagant, visual and provocative artist today; she is yet very humble and
modest. Everything is communicated through her art and when she takes home
awards she is as down to earth as one can be. In a world where marketing agencies, social media
consultants, and search engine optimizers try to construct tools and methods to
drive traffic, Lady Gaga represents the axiom that “content is king”.
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